important read ABOUT HORSES

The Heritage & Promising Future

"The Heritage of Horses" has held its special place throughout history, for generations horses have carried more than people—they have carried stories, survival, freedom and heart. From working the land to standing by our sides and even carrying us through wars, horses have been teachers of strength and loyalty that played a crucial part in evolving humanity. They should be honored for teaching us to build bonds based on trust and unspoken connection, reminding us that the most powerful relationships are felt, not spoken.
"The Future Role of Horses" depends on preserving our connection to horses and reminding ourselves that beyond traditions and competition, horses continue to offer healing, purpose, and a reminder to slow down and live with heart. As generations change, their legacy will live on through those of us who choose to share the spirit, honor and benefits horses bring us. It is up to us to keep their legacy alive through promoting what horses offer us in our quickly evolving world.

Kinda Cowboy began with a vision—to create something the Western world had never quite seen before. A brand with a signature look and distinct aesthetic rooted in luxury, class, and timeless designs that professionals, elite individuals, and everyday enthusiasts proudly wear to support something special—A brand that represents the lifestyle as boldly as the people who live it.

Vision

Carly St.Germain

Founder / Entrepreneur, Horsewoman & Creative Visionary

Growing up on her family's cattle ranches across British Columbia, Carly was shaped by her grandfather, a retired Senator, and her grandmother, a fashion icon. From an early age she developed a natural eye for western style and a deep appreciation for hard work, community, resilience, and the belief that there are no dreams to big.

An entrepreneur with a passion for fashion and design, Carly has remained connected to the values that shaped her. Yet it was the return of horses to her life that brought a renewed sense of perspective, healing, and connection. Today her happiness is not in titles or accomplishments, but in the memories she makes with her children on her horse and flower farm, the lives she impacts, and the way she makes others feel while gratefully surrounded by the lifestyle she loves.

Kinda Cowboy was a passion project built on Carly's genuine love for cowboys and horses. The idea quickly grew beyond fashion to a heart felt mother daughter project, not only to bring ultimate pieces to the western fashion industry, but to passionately support the lifestyle behind it through being authentically KINDA COWBOYS. A place where we all have one thing in common-a genuine love for horses and a passion to connect more people to horses, in any form. 

Suzie St.Germain

Co-Founder /Horsewoman. Advocate & Recovery Inspiration.

Growing up in a different era, Suzie's childhood was filled with horses, farming, community, and the simple joys of life. An accomplished rider in both Western and English disciplines, her horses gave her the gift of confidence, purpose, and a deep sense of belonging.

As life unfolded, that connection was lost. Years of personal struggles and alcohol addiction led her down a difficult path, and for a long time she felt disconnected from the person she once was. Through faith, perseverance, and a commitment to change, Suzie found the strength to rebuild her life. Today, more than a decade sober, the return of horses has brought back the purpose, confidence, and peace she knew as a young girl — a reminder that healing is possible, and that some of life's greatest gifts can find their way back when we need them most.

Suzie believes every person has a story worth telling. She is passionate about sharing the profound impact horses can have on us, and hopes her journey will help others discover the same sense of healing, connection, and belonging. She cares deeply about welcoming the next generation into the Western world — believing that introducing youth to this lifestyle is one of the most powerful gifts we can give. It is that belief, and the joy of building something truly meaningful, that found her happily by her daughter Carly's side, creating a brand with real purpose and heart.

Through our products and designs, we set out to elevate the world of Western lifestyle—bringing together the lifestyle and the luxury. We showcase the beauty and benefits of Western living, and plan to continue growing the industry by exciting and welcoming our future Cowboys and Cowgirls—through fashion, design, and a genuine commitment to supporting the Western community.

Purpose

Our strategy has always been to lead with what we do best—a distinct eye for style and an exclusive aesthetic that keeps people coming back. Once you enter the Western world, you realize it is a feeling you love—not just an image, and once you feel it, you'll never let it go. Our strategy is simply to guide people there—the rest happens naturally.

Strategy

The western lifestyle doesn't exist without the cowboys who live it. It's their horsemanship, their heart, and their willingness to share it that keeps this world alive and worth belonging to. At Kinda Cowboy, we are proud to stand beside them—Together we share a passion to keep the western industry alive and together we welcome the next generations to keep it thriving.

Together

Customer Service

We contribute throughout the year to organizations that share our values — dedicated to helping future cowboys and cowgirls find purpose, healing, and confidence through horses. Learn more on our Community page.
Find our FAQ at the bottom of our CONTACT page
Please contact us within 14 days of delivery.

Products

Two collections | Kinda Cowboy Brand lifestyle apparel & St.Germain Western luxury.
All clothing items fit true to size and have a more detailed size chart attached to specific items for reference
Coming soon

Community

Join us — or invite us. From western lifestyle events to aligned causes around the world, we show up where it counts. Together, we make a greater impact.
Learn more about who we are and what drives us — our Vision, Purpose, and Strategy are all on our Company page.
Get in touch through our Contact page — or join our monthly newsletter to stay connected with everything we're up to.