Carly St.Germain
Founder / Entrepreneur, Horsewoman & Creative Visionary
Growing up on her family's cattle ranches across British Columbia, Carly was shaped by two powerful influences—her grandfather, a retired Senator, and her grandmother, a fashion icon. From an early age she developed a natural eye for western style and a deep appreciation for hard work, community, resilience, and the belief that there are no limits to what can be achieved.
An entrepreneur at heart, Carly has built many successful businesses and continues her involvement in business management, development, fashion and design, while also pursuing her greatest passion—creating a meaningful life for her children on her horse and flower farm. Horses returned later in Carly's life as a powerful source of healing and perspective, teaching her lessons in confidence, authenticity, and character which guided her to be a passionate advocate for the positive impact horses can have on our lives.
Above all, Carly believes success is measured not by titles or accomplishments, but by the memories we create, the lives we impact, and the way we make others feel. It is that belief that makes her so excited to watch the diversity the brand has attracted—and for the promising future it holds. She is equally proud that Kinda Cowboy has grown its own identity—one that makes a difference and carries a quiet luxury that defines Carly's signature style, and the deep purpose of Kinda Cowboy.
